MAM
CVL Srinivas elevated to Maxus head for Asia-Pacific
MUMBAI: When it comes to positions of prominence, “Indian curry” is increasingly the flavour of choice within the GroupM family in the Asia-Pacific. Maxus India managing director CVL Srinivas has just been given overall responsibility for the agency’s operations across the Asia-Pacific.
Srinivas, whose elevation into his new role reportedly happened Wednesday, takes over a position previously handled by Alice Lam, head of Maxus Hong Kong.
Queried by indiantelevision.com over whether his new responsibilities would entail his moving out of India, Srinivas, speaking to indiantelevision from Bangkok, clarified that he would continue to based out of New Delhi. “My mandate is to ramp up Maxus across the rest of the region to the position that it currently enjoys in India, Hong Kong and to an extent China – among the Top 3. In the other regional offices we occupy the fourth or fifth rung on an average and the effort will clearly be to improve on that.”
It needs noting that Srinivas will continue to report to CEO Group M South Asia Ashutosh Srivastava. A similar reporting structure will apply to the heads of Maxus operations in other regional offices as well, where they will be reporting in to their respective GroupM heads.
Srinivas joined Maxus India as MD in early 2004 from Madison Media where he was COO, North & South.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
