Ad Campaigns
Cure.fit to launch ‘Moves Like Remo’ with Remo D’Souza under its live digital fitness offering
NEW DELHI: In what will be a perfect mix of dance, fitness and entertainment, fans of Cure.fit’s hugely popular Dance Fitness format can now get their dance mode on like never before with one of India’s most popular dancers—Remo D’Souza. A new 4-part show called ‘Moves Like Remo’ will be launched on the Cure.fit app from 14th August onwards with explosive sessions taught by the best in the business.
In this 4-part series, Remo will teach audiences dance fitness routines across 3 popular styles—Bollywood, Street Style, and Remo Special—which will culminate in a Finale Dance Party blending all three. Moreover, he will also share exclusive behind the scenes stories from the most popular dance numbers as choreographed by him for the best in Bollywood.
These special episodes will go live on the app at 6pm on 14th, 24th and 31st August with the Finale Dance Party airing on 7th September. Each session guarantees an energetic workout session in 50 minutes at the end of which Remo will also teach a “FitStep” or a signature dance step to the audience. Attendees also have a chance to get featured in a 3-minute dance video curated by Remo which will feature clips of various customers dancing to different parts of the song.
The launch of ‘Moves like Remo’ is another step forward in the Cure.fit live fitness journey and adds another renowned name to its growing list of celebrity trainers. Cure.fit started offering live fitness classes across its various formats once the lockdown commenced in mid-March. On 3rd April, Cure.fit also launched its Cure.fit live Masterclasses—a series of workouts by a stellar lineup of celebrities, athletes, sportspersons, and other famous influencers such as Mandira Bedi, Yasmin Karachiwala, PV Sindhu, Mary Kom, Jonty Rhodes, Nora Fatehi, and so on.
Commenting on the launch of this new segment, Cure.fit Growth & Marketing Head -Naresh Krishnaswamy said, “We are so happy to have Remo D’Souza join in on our Cure.fit live journey with this exclusive 4-part special. Our users really enjoy the Dance Fitness format because it makes getting fit extremely fun and cuts through the monotony of regular workouts. Learning some dance moves from a renowned dancer like Remo will surely generate excitement and interest from the audience.”
Speaking on this collaboration, Remo D’Souza said: "I am who I am because of my audience. After being a judge for several years on dance shows, I felt that my viewers needed a more personal one-on-one interaction with me. This association with Cure.fit gives me the perfect platform to offer a more connected experience to my audience in my original avatar as a dancer and a choreographer. I am really happy to be a part of this initiative."
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
