Meesho elevates Nikita Pareek to director – legal

MUMBAI: Nikita Pareek has been promoted to director – legal at Meesho, marking a notable step in her steady rise through the company’s ranks. In her new role, she will help steer the firm’s legal strategy, handle complex commercial and regulatory matters, and support business expansion through stronger compliance and risk management.

Pareek joined Meesho in June 2022 as senior manager – legal and has since climbed the ladder at pace. She moved up to associate director – legal in January 2024 before taking on her latest leadership role at the start of 2026. Her progression reflects both the company’s growth and her expanding responsibilities across strategic legal functions.

Before Meesho, she built experience across several fast-growing technology companies. At EdgeVerve, she handled multi-jurisdictional product licensing and commercial contracts, including IT services, software licensing, robotics, AI, and SaaS agreements. Earlier, at Cure.fit, she led legal launches of key offerings such as Gymfit and Cult Live while advising on fundraising and strategic initiatives.

Her career began at Ola, where she spent four years supporting major expansion plans. As part of the strategic initiatives team, she worked on international market entries in Australia, the UK, and New Zealand, and advised on new verticals including financial services, self-drive, and in-car entertainment. She also handled cross-border negotiations and compliance with global data protection standards.

A law graduate from the School of Law, Christ University, Pareek brings more than a decade of legal experience across consumer tech, SaaS, and digital platforms. With her latest promotion, she is set to play a central role in shaping Meesho’s legal and regulatory roadmap as the company continues to scale.