Brands
Culture Machine launches Blush.me, extension of media brand Blush
MUMBAI: Culture Machine’s digital brand Blush has been a front-runner in breaking women-centric stereotypes in a revolutionary and beautiful manner. Extending this flagship brand, the digital media firm announced the launch of www.Blush.me, an online destination that seeks to break away from the usual and provide smart, niche content for the modern urban Indian woman.
With unusual sections and relatable articles, the portal aims to become synonymous with the true spirit of today’s woman and celebrate her in all her glory.
The ‘Cheers’ section will celebrate inspiring stories of fellow women while the ‘Vanity’ section shall indulge the beauty and style in each one of them. The ‘Unwind’ section shall provide a list of the most happening things while the ‘Let’s Gab’ section shall help one discover their inner voice. Not forgetting the video origins of the brand, Blush.me also has the Studio section where one can view original, freshly brewed formats including the path-breaking UnBlushed and Blush Originals series amongst others.
“With Blush.me, we will break the stereotypes that are usually associated with women-centric content online. We want Blush to be the brand that women in India grow up and grow old with, a belief encapsulated in the domain as well. Our mission is to be the definitive media brand for the modern urban Indian women, globally,” said Blush.me editor-in-chief Reema Behl.
Culture Machine’s digital media brands include Being Indian, Put Chutney, Awesome Sauce, Viva and Blush. In the last year, the firm expanded their native video brands starting with Being Indian to web properties, breaking into the top 150 web properties in India and also winning the Website of the Year Award last month.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
