MAM
CTV Scale taps Sapphire Media as marketing concessionaire
Sapphire Media will lead advertiser partnerships and revenue strategy
INDIA: Sapphire Media has been appointed marketing concessionaire for CTV Scale, tasking the firm with driving monetisation and advertiser partnerships for the connected TV platform.
Under the mandate, Sapphire Media will lead brand outreach, agency engagement and revenue strategy, as CTV Scale looks to deepen its presence in India’s fast-growing connected TV advertising market. The company is led by Mahesh Krishnan and Amardeep Singh, both seasoned executives with backgrounds spanning broadcast sales, digital platforms and branded content.
The appointment comes as advertisers increasingly shift budgets towards streaming-led television, drawn by high-attention, large-screen viewing combined with digital-style targeting and measurement. CTV Scale aggregates premium connected TV inventory and positions itself as a bridge between television-scale impact and data-led precision.
Sapphire Media said its focus would be on outcome-driven planning, contextual brand integration and measurable performance, as brands seek transparency and accountability in emerging video environments. The partnership is expected to accelerate adoption of connected TV solutions among advertisers and agencies.
CTV Scale aims to build a scalable, brand-safe marketplace offering advanced audience targeting, frequency control and campaign measurement across multiple content ecosystems. The company said the collaboration would help advertisers achieve stronger recall, improved return on investment and smoother execution across platforms.
Brands
Trent posts Rs 19,701 crore FY26 revenue, profit rises to Rs 1,968 crore
Q4 profit at Rs 455 crore; margins improve, net worth climbs to Rs 7,703 crore
MUMBAI: Retail therapy seems to be working for Trent Limited as much as for its shoppers. The Tata Group retail arm reported a steady performance for FY26, with revenue from operations rising to Rs 19,701.41 crore, up from Rs 16,668.11 crore in FY25. Total income for the year stood at Rs 20,075.87 crore, reflecting continued momentum across its retail formats.
Profit before tax came in at Rs 2,511.54 crore for the year, compared to Rs 2,076.62 crore a year earlier. After accounting for taxes of Rs 543.72 crore, net profit rose to Rs 1,967.82 crore, marking a clear improvement from Rs 1,584.84 crore in FY25.
For the March quarter, the company reported revenue of Rs 4,936.64 crore and total income of Rs 4,997.71 crore. Profit before tax stood at Rs 576.46 crore, while net profit came in at Rs 454.75 crore, up from Rs 349.92 crore in the same quarter last year.
On the cost front, total expenses for FY26 rose to Rs 17,538.54 crore, driven by higher stock purchases of Rs 11,170.44 crore and increased occupancy costs at Rs 1,652.69 crore. Employee benefit expenses also edged up to Rs 1,222.04 crore, reflecting continued expansion.
Operationally, the company maintained stable efficiency metrics. Operating margin improved to 11.88 per cent from 11.29 per cent, while net profit margin rose to 9.99 per cent from 9.51 per cent. The interest service coverage ratio stood strong at 16.76, indicating comfortable debt servicing capacity.
Trent’s balance sheet also strengthened during the year. Net worth increased to Rs 7,702.80 crore from Rs 5,914.40 crore, while total assets expanded to Rs 12,225.71 crore. The debt-to-equity ratio improved to 0.33 from 0.38, signalling a more balanced capital structure.
Cash flow from operations rose to Rs 2,630.19 crore, compared to Rs 1,668.26 crore in the previous year, even as the company continued to invest in expansion, with capital expenditure and investments weighing on investing cash flows.
With consistent growth across revenue, profitability, and margins, Trent’s FY26 performance suggests a retailer scaling steadily ringing up gains not just at the checkout, but across the balance sheet.
