Crunchyroll names Priyanka Peeramsetty director of engineering ops

Hyderabad: Crunchyroll has appointed Priyanka Peeramsetty as director of engineering operations, tasking her with bringing order, pace and clarity to the anime streaming giant’s global engineering engine.

In her new role, Peeramsetty will work closely with engineering leaders in the United States and technical programme management teams worldwide to align processes, turn strategy into action and keep execution running smoothly. A key part of her mandate is to drive the engineering operating rhythm in India, overseeing planning cycles, performance metrics, business reviews and cross border collaboration.

Put simply, she is there to make sure the moving parts move together.

Peeramsetty brings a career shaped by operational rigour and people centric leadership. Before joining Crunchyroll, she was associate director of customer excellence at Keka HR, where she oversaw critical touchpoints across the customer lifecycle for more than 8,000 clients, spanning onboarding, support, account management and governance.

Her earlier roles include stints in the CEO’s office at inFeedo, chief of staff at Peppo, which was later acquired by BookMyShow, and community lead at WeWork during its India expansion. Across these roles, she has worked at the intersection of strategy, execution and culture, often acting as the glue between leadership vision and on the ground delivery.

Peeramsetty also took a deliberate career break in 2023, using the time to travel, focus on fitness, mentor young professionals and write about work, inclusion and technology. She has described it as one of the best decisions of her life.

Announcing the move on LinkedIn with her trademark candour, she joked about the platform’s “main character energy” while sharing her excitement about the role, adding that she simply loved the banner enough to post it.

With Crunchyroll continuing to scale its global engineering footprint, Peeramsetty’s appointment signals a focus on operational discipline with a human touch, ensuring that behind the binge worthy anime is a well choreographed engineering team.