Ad Campaigns
Crocs launches third edition of “Come As You Are” campaign
MUMBAI: Crocs Inc, a global innovative casual footwear brand for women, men, and children has launched the third year of its “Come As You Are” marketing campaign. Global brand ambassadors, including award-winning actress, singer-songwriter and director Zooey Deschanel, along with British actress Natalie Dormer will encourage consumers to declare that being yourself, being comfortable and looking stylish are not mutually exclusive.
For the campaign’s official launch, Crocs has released a video that highlights just how easy it is to be comfortable in your own shoes. Crocs’ most popular products and collections will be showcased throughout the campaign, including LiteRide™, Crocband Platform, Crocs Serena, Swiftwater™ and, Classic Clog
Crocs chief marketing officer Terence Reilly said, “As we enter our third year of ‘Come As You Are,’ we are evolving not only our message and cast but the entire look and feel of our marketing campaign. Crocs is making a bold declaration that you can have both style and comfort no matter who you are or where your life takes you.”
Deschanel and Dormer are joined by Chinese actress, dancer, and model Gina Jin, South Korean actress, and gugudan girl-band member Kim Se-Jeong, and Japanese actress and model Suzu Hirose for the year-long campaign.
“Because comfort comes in many shapes and sizes, our global brand ambassadors will wear and talk about some of our most popular styles in settings that are relevant to their interests and personalities,” Reilly said.
“Come As You Are” will be seen through various digital, social, print and in-store marketing materials with a specific focus on the United States, Germany, China, Japan, and South Korea. In addition, Crocs will be on the lookout for a 2019 Crocs Fan Ambassador who can show us how they embrace “Come As You Are” and wear Crocs to pursue their passions,” concluded Reilly.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
