Crocs launches new saturday and soho sandals

MUMBAI: Crocs is stepping into the summer spotlight with some serious sole power. The global footwear leader has launched a fresh sandals campaign in India highlighting its new Saturday and Soho silhouettes. Designed for effortless style and all-day comfort, the new range is aimed squarely at young Gen Z female consumers who want fashion without sacrificing ease, especially in Indian weather. The campaign, built around Crocs’ global “Glad You Noticed” idea, celebrates those confident, everyday moments where personal style naturally stands out. Indian pop band W.i.S.H. leads the charge, blending music, culture, and fashion to bring the story alive.

Positioned as the hero product for the season, the Saturday Sandals are joined by the versatile Soho Sandals. Both feature Crocs’ signature lightweight comfort and can be customised with Jibbitz charms, allowing wearers to make them uniquely their own.

Crocs senior vice pesident and general manager for APAC Varun Sehgal said sandals are a key focus area for the brand in India as it evolves its portfolio to meet changing consumer tastes. “We are bringing fresh energy to the category for a younger audience looking for style, versatility, and comfort in equal measure,” he noted.

W.i.S.H. added that partnering with Crocs felt natural, given the brand’s perfect blend of comfort and personality.

The integrated campaign will roll out across influencer collaborations, product seeding, and in-store displays. The new collection is now available on crocs.in, major e-commerce platforms, and across more than 150 Crocs stores nationwide.

This summer, Crocs is proving that comfort and style can indeed walk hand in hand or rather, foot in foot.