Ad Campaigns
Crocs launches new campaign celebrating unfiltered self-expression
Mumbai: Crocs, a footwear company has launched a playful and exciting new campaign that engages Gen-Z with a captivating blend of wit, creativity, and fashion. Teaming up with iconic filmmaker Karan Johar and the ever-quirky Orhan Awatramani (Orry), Crocs presents a campaign that celebrates unfiltered self-expression, encouraging Gen-Z to boldly showcase their unique personalities and redefine what it means to be truly cool.
This campaign marks Orry’s debut in the #CrocsSquad, and highlights the power of personalization, showing how anyone can create their unique style with Crocs Jibbitz™ charms. Orry and Karan Johar’s playful interactions showcase the creativity involved in personalizing Crocs, as they work to build a “Crorry”- the ultimate pair of Crocs for Orry, and demonstrate how fashion and fun can coexist for Gen-Z. In this campaign, Orry’s vibrant personality and Karan’s iconic style come together to inspire everyone to express themselves through their personalized Crocs, making each pair their own.
Commenting on the new campaign, Yann Le Bozec – marketing vice president of Crocs ROW & Hey Dude International said, “At Crocs, personalisation and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”
After captivating the audience with their Holi and Monsoon campaigns, Crocs has once again teamed up with Kulfi Collective to produce this fresh and witty campaign for Crocs India.
Kulfi Collective VP of production Mitali Sharma shared her enthusiasm for the campaign, “We are thrilled to partner with Crocs India on this campaign, featuring the cultural icons Karan Johar and Orry. Their unique synergy and impeccable comedic timing have allowed us to craft a narrative that is both hilarious and engaging. This campaign is designed to resonate deeply with the Gen-Z audience, showcasing Crocs as a fundamental element of their individualistic style.”
Crocs India invites everyone to join the fun by sharing their unique moments using #WhatsYourCrorry and #OrryMadeUsDoIt. Celebrate your individuality and creativity with Orry, Karan Johar, and Crocs!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
