Ad Campaigns
Crocs builds on to the Indian festive fervour with its latest campaign
Mumbai: Crocs, the global footwear icon known for its unmatched comfort and style, joyfully embraces the festive spirit with the launch of its ‘Share the Joy’ campaign, featuring rising Bollywood stars and #CrocsSquad members Vedang Raina and Rasha Thadani. Rooted in the festive spirit of togetherness and celebration, the campaign captures the magic of the season through a vibrant lens, blending the warmth of friendships, the excitement of traditions, and the joy of personal expression through Crocs and Jibbitz charms. By infusing festive moments with a bold, fresh take on fashion, Crocs invites everyone to step into the season with style, individuality, and boundless joy.
In the campaign’s lively hero video, the cast lights up a festive house party with stylish fit checks, playful moments, spontaneous selfies and endless celebrations. Set to the catchy beats of “Gulzar” by Natania featuring Subhi, the video fuses tradition with spontaneity, encouraging everyone to embrace the essence of the season. Gen Z influencers like Riya Kohli, Pratiksha Shetty, and Joan Rai further amplify the festive joy, pairing Crocs and their unique Jibbitz with effortless charm, and proving that Crocs can elevate any style—whether it’s Indo-Western or traditional. This campaign captures the heart of the brand—bold, expressive, and full of spirit—reminding everyone that the festive season is about sharing moments, laughter, and personal style in a way that feels true to who you are.
Crocs ROW & Hey Dude International marketing vice president Yann Le Bozec shared: “The festive season is such a special time in India- a wonderful celebration and an incredible expression of people’s joy, individuality, and connection. With our ‘Share the Joy’ campaign, we’re pushing the boundaries of festive fashion by encouraging audiences to playfully experiment, elevate and embrace their authentic style with Crocs. Our goal is to show how versatile Crocs can be, adding instant style and comfort to any outfit. With the addition of our Jibbitz™ charms, we aim to inspire others to create their vibrant looks while capturing the true spirit of celebration and self-expression.”
Conceptualised and produced by Kulfi Collective, the campaign film is bold, fun, and full of personality- it seamlessly blends the familial charm with a youthful, energetic vibe, and embodies everything that makes Crocs unique.
Kulfi Collective co-founder and chief creative officer Akshat Gupt said, “We wanted to capture the essence of the festive season in a way that celebrates both the warmth of tradition and the excitement of modern self-expression. The ‘Share the Joy’ campaign captures all this magic and fun while keeping the youthful and bold spirit of Crocs at its heart. We’re excited to have collaborated with Crocs again to showcase the brand as the ultimate accessory to express one’s unique style.”
Having gone live on 9 October 2024, Crocs’ ‘Share the Joy’ campaign has been brought to life via an integrated campaign across social, digital, Retail and e-commerce channels.
Crocs India encourages everyone to share their unfiltered festive moments using #ShareTheJoy and #FestiveWithCrocs.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
