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Crocs announces Priyanka Chopra Jonas as a global brand ambassador
MUMBAI: Crocs, Inc. a global leader in innovative casual footwear for women, men and children, announced award-winning actor, activist and entrepreneur Priyanka Chopra Jonas as a global brand ambassador for the 2020 “Come As You Are” campaign.
As a natural progression of the campaign, in 2020 Chopra Jonas’ noteworthy sense of style will further embolden consumers to be comfortable in their own shoes, and showcase how Crocs can be fashionably styled to compliment almost any look throughout the day or night.
Currently in its fourth year, the campaign has evolved to inspire and empower people worldwide, based on the company’s belief that everyone has a right to be comfortable in their own shoes. Throughout 2019, Crocs fans – led by a distinguished roster of global ambassadors including Zooey Deschanel, Suzu Hirose, Kim Sejeong and Gina Jin – have boldly declared that you can have both style and comfort no matter who you are or where your life takes you.
Another special element to the Crocs/Chopra Jonas partnership will be the joint collaboration to benefit the United Nations Children’s Fund (known as UNICEF). As a long-standing Goodwill Ambassador for the organization, Chopra Jonas will work closely with Crocs on a series of donations to aid children around the world.
“Priyanka embodies the ethos of ‘Come As You Are’ with her unique and expressive style and fashion sensibility,” said Terence Reilly, Crocs SVP and Chief Marketing Officer. “As the campaign transitions into empowering people to proclaim and express their one-of-a-kindness, she will be a beacon for how some of our newest 2020 collections can be uniquely styled to suit individual personalities and lifestyles, showcasing that being yourself, being comfortable and looking stylish are not mutually exclusive."
Chopra Jonas will be featured worldwide across a variety of media platforms in some of the brand’s most anticipated new styles and collections. More information on the 2020 “Come As You Are” campaign, including additional announcements on Crocs’ global ambassadors, will be shared in early 2020.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
