Ad Campaigns
Cricketers from different teams unite for first time to for Kingfisher TVC, use only handheld modes
New Delhi: The ‘Singing cricketers’ dancing to the Kingfisher jingle O la la Leo O has become the first ever television commercial shot entirely by the cricketers themselves/
The TVC is aimed at cricketers celebrating on the streets in their respective cities and interacting with their fans.
This is claimed to be the first ever campaign shot entirely in a selfie mode – using hand held phones, cameras, selfie sticks and drones
The TV campaign took 24 international cricketers and close to a thousand fans to create this magnum opus.
In the current season of T20 Indian Premier League, Kingfisher is associated with six of the eight teams – Royal Challengers Bangalore, Rising Pune Supergiants, Mumbai Indians, Sunrisers Hyderabad, Delhi Daredevils and Kings XI Punjab.
UBL Senior Vice President Marketing Samar Singh Sheikhawat said “True to the tagline ‘Divided by teams, United by Kingfisher’, the newly launched television commercial for this season’s T20 extravaganza captures the spirit of camaraderie and sportsmanship that binds the teams together. Our latest campaign highlights the game of cricket as more than a sport; it is a medium that brings together diverse people in celebration and revelry. This is in perfect sync with Kingfisher’s positioning as the Original Social Network – some of the best memories are made while watching a game of cricket and sipping on some cold Kingfisher brew!”
In March, Kingfisher introduced the first of its kind Special Edition Cricket Pack, which combined the love for the game and the power of the innovation, to bring this experience in to every consumer’s hand.
This was followed up by a new TV commercial themed around its campaign ‘The Original Social Network’. Building up the crescendo, the iconic ‘Oo la la le lo’ advertisement hit the screens, featuring cricketers singing and celebrating on the streets of their respective home cities.
The TVC can be viewed at:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
