Ad Campaigns
Cricketer Rahul Dravid campaigns against tobacco use
NEW DELHI: A new print advertisement has been released by the Health Minister Harsh Vardhan to mark the World No Tobacco Day.
The advertisement features cricketer Rahul Dravid, India’s brand ambassador for Tobacco Control.
The report on “Economic Burden of Tobacco Related Diseases in India” supported by the Ministry of Health & Family Welfare, and the WHO Country Office for India, was developed by the Public Health Foundation of India (PHFI). The report estimates direct and indirect costs from all diseases caused due to tobacco use and four specific diseases namely, respiratory diseases, tuberculosis, cardiovascular diseases and cancers.
The report highlights that tobacco use and the associated costs are creating an enormous burden for the nation. The total economic costs attributable to tobacco use from all diseases in India in the year 2011 amounted to a staggering Rs 1,04,500 crore. Looking through GDP lens this is 1.16 per cent of GDP and 12 per cent more than the combined state and central government expenditure on health care in 2011. According to the report, massive direct medical costs of tobacco attributable diseases amount to Rs 16,800 crore and associated indirect morbidity cost of Rs 14,700 crore. The cost from premature mortality is Rs 73,000 crore, indicating a substantial productive loss to the nation, the report states.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
