Brands
Rahul Dravid helps buildAhome hit it home
MUMBAI: He’s defended wickets, now he’s defending dreams. Rahul Dravid has teamed up with Bengaluru-based home construction company buildAhome for a one-of-a-kind outdoor campaign that turns home dreams into brick-and-mortar reality.
Centred on the warm call to action “Banni, let’s build a home”, the campaign combines emotion and innovation with a cutting-edge “sensing billboard” that interacts with passers-by, bringing technology and trust to life on the streets of Bengaluru.
Spanning hoardings, bus wraps, metro ads and digital storytelling, the campaign paints the city blue and white, echoing buildAhome’s promise of reliability, clarity, and integrity. It positions the brand as a one-stop solution for everything from design to delivery, with over 300 in-house experts and a strict no-subcontracting model to ensure precision and peace of mind.
For Dravid, whose name is synonymous with dependability, the partnership was a natural fit. The cricketing legend chose buildAhome’s green homes for their focus on sustainable design and energy efficiency, values that mirror his own grounded approach to success.
“At buildAhome, we believe in promoting not just aspirational living but responsible living,” said founder and CEO Abhijith R. Priyan. “We don’t just build houses; we create homes that inspire confidence and stability.”
From sensing billboards to storytelling that speaks the local language, buildAhome’s latest campaign hits home on every front, proof that when Rahul Dravid’s in your corner, even homebuilding can become a masterclass in patience, precision, and pure dedication.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
