Ad Campaigns
Cricket superfans quality check MakeMyTrip Homestays in latest campaign
Mumbai: When the world is glued hawk-eyed to cricketers, MakeMyTrip turns its attention to sports superfans instead. India’s leading online travel company’s latest campaign dials in on cricket fever by getting cricket superfans from across the globe to verify the quality and hospitality standards for its catalogue of homestays and villas.
Travellers sometimes find themselves in a fix when the accommodation booked isn’t in line with their expectations, especially for the homestays category, where hospitality and offerings aren’t standardised. MakeMyTrip solves for this travel woe, taking the unusual approach of roping in popular cricket superfans from across the globe as quality assurance ambassadors. Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) test and validate MakeMyTrip’s curated homestays and villas in the brand’s latest campaign. Given their extensive travel experience chasing matches globally, the chosen superfans are uniquely equipped to provide a proper assessment on the parameters of pricing, service, and space.
Commenting on the campaign, MakeMyTrip chief marketing officer and chief business officer – corporate Raj Rishi Singh said, “The fever pitch around cricket gave us an optimal opportunity to showcase the meticulous quality check mechanisms MakeMyTrip has put in place for our alternate accommodations category. We always approach business from a problem-solving mindset, and who better to communicate this than genuine globetrotters such as our cricket superfans, who share the same passion for travel as they do for the game.”
MakeMyTrip stands out for providing a unique and trustworthy experience by redefining industry standards and ensuring travellers can access the best accommodations across price points. The twin values of ‘Uniqueness’ and ‘Trust’ also carry through to the brand’s campaigns. At a time when the environment is cluttered with communique led by cricketers and mainstream celebrities, honing in on real-life superfans makes this campaign stand out.
The first leg of campaign deployment caught the nation’s attention through a print outreach. The brand has now released a series of films depicting the campaign protagonists judging and validating MakeMyTrip Homestays on space, price, and service parameters. The films are live on all of the brand’s social channels
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
