Brands
Creta’s a class apart as Hyundai’s SUV hits a 2 lakh high
MUMBAI: Some milestones roll in quietly. Others arrive with a full-beam glare. In 2025, the Hyundai Creta did the latter, clocking its highest-ever annual sales of 2 lakh units and underlining why it remains India’s most dependable mid-size SUV favourite.
The landmark translates to an average of 550 Cretas finding new homes every single day, a pace that reflects both the model’s enduring appeal and its iron grip on a fiercely competitive segment. A decade after it first rolled out, the Creta continues to lead the category it helped define, posting a healthy CAGR of over 9 percent between 2016 and 2025.
With a commanding market share of more than 34 percent in the mid-size SUV space, Creta has evolved from a strong launch success into a true household name across the country, maintaining pole position despite a flood of new entrants.
Commenting on the milestone Hyundai Motor India Limited managing director and CEO designate Tarun Garg said the achievement marked a defining chapter in the brand’s journey. He noted that Creta has also emerged as India’s highest-selling SUV on a cumulative basis between 2020 and 2025, driven by a rapidly expanding and increasingly diverse customer base.
That evolution is visible in the numbers. First-time buyers now account for 32 percent of Creta customers, up from 13 percent in 2020. Aspirations have climbed too, with sunroof-equipped variants contributing over 70 percent of sales in 2025, while diesel powertrains continue to hold a solid 44 percent share.
Since launch, Creta has topped the mid-size SUV sales charts every completed year, cementing its leadership in one of India’s most prestigious automotive battlegrounds. Its broad portfolio remains a key strength, spanning petrol, diesel, turbo-petrol and electric options across multiple transmissions, giving buyers flexibility without compromise.
A decade on, Creta’s story is no longer just about numbers. It is about consistency, trust and an ability to move with changing tastes while staying firmly in the lead lane.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
