Brands
Credenc.com launches its first IPL ad spot with LSG team
Mumbai: Credenc.com, an education lending fintech platform on Saturday launched its new ad campaign with the punchline ‘Potential Hai Toh Possible Hai,’ as part of being the associate sponsor of Lucknow Super Giants (LSG). The campaign aims to highlight the platform’s brand promise of believing in each individual’s potential and encouraging them to fulfill their aspirations.
The ad campaign will air during Tata IPL 2022 on Disney+ Hotstar featuring three marquee LSG players: KL Rahul, Quinton De Kock and Manish Pandey. The players will be seen discussing the importance of identifying one’s potential to grow by drawing a parallel between how LSG based the decision of picking players for their team based on the player’s potential, Credenc.com also basis its decision to offer education loans to students based on their merit and potential.
The underlying message showcased in the commercial is that all students with potential can benefit from Credenc.com’s potential based education loan.
“Believing in students’ potential has been at the heart of our brand’s core offering, which we have tried to reflect through our first ad film,” said Credenc.com co-founder Mayank Batheja. “The punchline ‘Potential Hai Toh Possible Hai’ highlights Credenc.com’s brand promise of ensuring aspirants with potential will not be starved for funds for their higher education goals.”
“The campaign is an organic extension to our brand strategy, which is centered around “Basing their loan decision on student’s potential and not their parental income,” he further said.
“The film is an expression of situations that many of us may have faced in our lives, when someone gave us a chance by simply believing in our potential that’s it, and nothing else,” shared Credenc.com co-founder Avinash Kumar. “This campaign gave us the opportunity to reinforce in our customers the belief that they can depend on themselves.”
Credenc.com is among one of the key sponsors of the RP-Sanjiv Goenka Group owned LSG team for IPL 2022, where the team will sport the brand’s logo on the jersey sleeves.
Brands
Airtel, Jio, Vi quietly raise tariffs with tweaks ahead of major hike
Airtel, Jio and Vi test subscriber response with subtle plan changes
NEW DELHI: India’s top telecom operators, including Bharti Airtel, Reliance Jio and Vodafone Idea, are quietly reworking their prepaid plans in what appears to be a calculated run-up to a broader tariff hike expected later this year.
Rather than announcing headline-grabbing price increases, the operators are opting for subtle tweaks that are less likely to trigger immediate consumer backlash. Industry observers describe this as a “testing the waters” approach, where small changes help gauge subscriber sensitivity while gradually improving revenues.
Among the most visible moves is plan pruning. Airtel has discontinued its popular Rs 799 pack, widely seen as a high-value offering, while nudging up the price of its Rs 859 plan to Rs 899. The changes may seem marginal, but across millions of users, they translate into meaningful revenue gains.
Reliance Jio, on its part, has taken a sharper route by slashing the validity of its Rs 195 plan from 90 days to just 30 days. The price remains unchanged, but the value per day has dropped steeply, effectively raising costs for consumers without altering headline tariffs.
Meanwhile, Vodafone Idea is restructuring its “NonStopHero” packs, limiting unlimited data benefits to night hours in several circles. The move trims usage flexibility while keeping plan positioning largely intact.
Another common tactic is bundling. Operators are increasingly pairing plans with OTT subscriptions such as streaming services, framing price adjustments as value additions even when the core offering remains largely unchanged.
The broader goal behind these moves is to lift ARPU (Average Revenue Per User), a key profitability metric in the telecom business. Airtel is targeting an ARPU of around Rs 300, up from roughly Rs 250, while Jio is under pressure to demonstrate stronger revenue growth ahead of a potential IPO. For Vodafone Idea, the urgency is more immediate as it seeks higher cash flows to fund 5G expansion and manage outstanding dues.
Industry estimates suggest that these incremental changes are a precursor to a larger, industry-wide tariff hike of 15 to 20 per cent, likely towards the end of 2026. The delay in announcing a full-scale increase is partly due to macroeconomic concerns, including inflation and volatile fuel prices, which could dampen consumer sentiment.
The push to monetise 5G is also gathering pace. After investing more than Rs 3 lakh crore in next-generation networks, operators are expected to gradually phase out free 5G data and reposition it as a premium service.
For consumers, the impact is already visible in small but steady increases in monthly bills. For telcos, however, this is a carefully choreographed build-up, easing users into higher spending before the bigger pricing reset arrives.
