Star Sports and Quidich Labs created an AR showcase using Unreal Engine, coupled with Spatio.
It was the most watched channel across India over the last five weeks.
The platform is among one of the key sponsors of RP-Sanjiv Goenka Group-owned LSG team for IPL 202
The ad spot will be amplified with a 360-degree campaign during the ongoing IPL season.
The streaming platform retains the mandate for the fifth consecutive year.
