MAM
Cosmos-Maya acquires One Take Media’s content for WowKidz
MUMBAI: Cosmos-Mayahas acquired 250 hours of animation series, movies and nursery rhymes from One Take Media Co (OTMC).The bouquet of its YouTube channels under the umbrella brand, WowKidz will be airing One Take MediaCo’s content. WowKidz is one of the fastest growing kids’ platforms from Asia. These channels cumulatively boast of a subscriber base of over 15 Million and total view count well overover 8 Billion.
OTMChas a very large content bank in English and Hindi and is one of the leaders in providing Value Added Services to DTH, Telecom and Cable industries. These services include Hollywood movies, Hollywood movies dubbed in Hindi& regional languages,South Indian movies dubbed in Hindi, celebrity based cookingshowsand Korean TV series.
Children are very important and they make up a sizeable audience. They have their own choices and likeness.According to BARC, kids as an audience i.e. the age-group of 02-14 years, accounts for 20% of total TV impressions. This is the highest shareacross all age cuts.
The share of cartoonsandanimation in total kids’ viewership has jumped to 89% in 2017 as against 71% previously.The study also underlined the fact that 7 out of the top 10 shows in the genre are home-grown properties demonstrating the power of local franchises like Motu Patlu and ChhotaBheem.
Anish Mehta, CEO Cosmos-Maya said, “With WowKidz, we have been able to provide the best in class entertainment for kids across the globe. Now with the addition of One Take Media’s content, WowKidz has a diversified mix of great content and kids will not have to look for any other destination when it comes to entertainment.”
OTMC Founder & CEO, Anil Khera said, “Cosmos-Maya has pioneered in animation Industry. We are proud to be associated with them and we are happy that our animation series , movies and kids Nursery Rhymes are doing great guns on “WOWKIDZ”.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
