Ad Campaigns
#CoronaKoDhona: ABP News’ awareness campaign
MUMBAI: ABP News Network’s Hindi news channel, ABP News, has taken preventive measures to create awareness among its audience against the spread of the Covid19 virus through the reach of its social media platforms.
ABP News’ public awareness campaign called ‘#CoronaKoDhona’ has garnered tremendous traction on the social media pages of the channel. Former team India’s skipper, Kapil Dev & union minister, Smriti Irani have joined the network for this initiative.
“For any news related to COVID-19, ABP News has been the leading domain on Facebook in the last 30 Days (18 Feb to 18 March; Source: crowdtangle.com). With 5.42 million total interactions, the channel is miles ahead than its nearest competitor, Aaj Tak,” says a press statement of the channel.
The statement further adds, “In terms of video views, ABP News’ page has garnered 132.79 million views, twice as of that of its arch rival which received 2.39 million views (18 Feb to 18 March; Source: crowdtangle.com). The video segment of the campaign has also been further promoted on YouTube, garnering tremendous engagement from the audience.”
The recently launched campaign went on-air and on all ABP News social media platforms to strengthen the consciousness on the pandemic and ensure the safety of the people. With a message-driven hashtag – #CoronakoDhona, the intensive campaign comprised of awareness videos coupled with informative blogs and articles on the issue.
The video campaigning comprised of 13 short clips featuring 13 ABP news anchors, presenting a short awareness message on the importance of handwashing. With an aim to send a message of good hygiene, the campaign emphasised on how washing hands regularly is one of the most critical measures in the fight against coronavirus.
Renowned ABP News anchors like Akhilesh Anand, Adarsh Jha, Astha Kaushik, Shobhna Yadav, Pratima Mishra, Anurag Muskaan, Rubika Liyaquat, Shagun Sharma, Sumit Awasthi, Aditi Arora, Yasser Usman, Vikas Bhadauria, and Shrivardhan Trivedi were instrumental in sharing the awareness message compellingly.
ABP News Network’s chief executive officer, Avinash Pandey, says: “As a responsible news channel, we take it as our duty to ensure the betterment of society. COVID-19 has created a sense of panic worldwide. When mankind is fighting a deadly pandemic, awareness and sensibility are the initial steps.”
“Through this campaign, our aim was to safeguard the health of the people by providing requisite information on the virus so that preventive measures can be taken effectively, while also dispelling fear & worry on the pandemic," Pandey further adds.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
