MAM
Cornitos to promulgate their Total dhamaal offer campaign with a rousing extra 25% offer
MUMBAI: The forerunning brand of Greendot Health foods Pvt Ltd, Cornitos, is collaborating with the movie Total Dhamaal ,having some of the most adept industry veterans like Anil Kapoor, Madhuri Dixit, Ajay Devgn , Riteish Deshmukh, Arshad Warsi, Javed Jaffrey, Boman Irani and Johnny Lever.The movie is Directed and Produced by Indra Kumar and is set to hit the theatres on 22nd Feburary’19.
The 30 seconds ad campaign unfurls the star cast of Total Dhamaal talking about the conspirational 50 crores hidden in Janakpur which everyone is trying to win over. The ad talks about the exciting extra 25% offer that Cornitos has come up with on their luring Nacho Crisps flavors – Sizzlin Jalapeno 60g and Cheese & Herbs 60g. The promo will run across all National and digital platforms. The colorful commercial pursues its viewers to enjoy the movie with these exotic nacho crisps and effectively brings out the key message of the brand which states that it’s always a good time with Cornitos Nachos.
Commenting on the launch of the ad campaign, Mr. Vikram Agarwal, MD Greendot Health Foods Pvt Limited – Cornitos, said: “It’s been a celebratory year for Cornitos team on marking their 10 year triumphant in the industry. This new campaign will reinforce the brand promise of premium quality and great taste on a special offer of extra 25% crisps inside the nacho packs on popular two flavors for our valuable customers who play a vital role in our success. The tonality and mood of the ad has been kept very picturesque and buoyant just like our alliance with Total Dhamaal team. We are sure that offer and the movie will be a Total Dhamaal to the masses “
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
