Ad Campaigns
Contrapunto BBDO creates Roca’s ‘My Bathroom’
MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.
With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.
The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.
The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.
“Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.
Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
