MAM
Contract Advertising to relaunch CainKare’s Chik Shampoo
MUMBAI: FMCG company, CainKare, has recently handed over the project to relaunch Chik shampoo and launch Spinz hair colour brand to Contract Advertising.
The WPP-agency was awarded the creative mandate following a multi-agency pitch in Chennai.
Contract Advertising executive VP Kumar Subramaniam says, “Chik Shampoo and Spinz are challenger, young and brave brands. The communication of the brands will target the all the socio-economic segments. We are aiming to communicate the brands with the larger audience.”
Chik was the first shampoo brand to be made available in sachet packs and the agency has been assigned the mandate to re-package and refresh its elements including communication, added Subramaniam.
The products are expected to be launched in few test markets in Southern India within the next couple of months.
CavinKare‘s media duties lie with MEC, another WPP-agency.
Currently, CavinKare has two creative agencies – Curry-Nation and Leo Burnett.
While Curry-Nation handles CavinKare‘s Spinz, Hi5 and Fairever brands, Leo Burnett is working on a company‘s yet-to-be launched toothpaste brand.
Also, on project basis the company has Cartwheel and Saints & Warrior working on Garden snacks and Nyle shampoo respectively. Rediffusion Y&R handles the Maa Juice brand.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
