MAM
Content discovery platform Outbrain appoints Zirca as sales partner in India
MUMBAI: Outbrain, the global content discovery platform, has entered into a sales partnership in India with Zirca – a digital brand solutions and media representation company.
The partnership will help Outbrain strengthen its presence and build a solid foundation for the company to further penetrate the region.
“India is one of Outbrain’s fastest growing markets and we’ve seen tremendous response from marketers using our technology to amplify their content. Zirca has a team of over 20 digital experts working with brands across India, and we look forward to working with them to help more marketers amplify their content,” said Outbrain general manager, SEA and India Gulshan Verma.
Zirca Digital Solutions director Neena Dasgupta added, “We’re incredibly excited about the potential of this new partnership. Outbrain’s superb reputation is entirely in sync with the reputation that Zirca has worked so hard to create in India. Zirca works with many of the top 100 marketers in India and we look forward to bringing them Outbrain’s unique amplify solutions.”
Brands
Reliance Consumer Products partners with Fazer for premium chocolates in India
MoU signed during Finnish President’s visit to leverage RCPL’s distribution for Fazer brands.
MUMBAI: Reliance just added Finnish chocolate to its sweet spot because when the land of saunas meets the land of spices, the result is a premium bar that melts borders. Reliance Consumer Products Limited (RCPL) has signed a memorandum of understanding with Finnish food company Fazer to manufacture, market and distribute Fazer’s premium branded chocolates across India. The agreement was formalised during Finnish President Alexander Stubb’s state visit to India on 7 March 2026.
The long-term strategic partnership combines Fazer’s heritage recipes, quality standards and global chocolate expertise with RCPL’s massive distribution network reaching nearly three million retail outlets nationwide. The collaboration aims to introduce Fazer’s well-known premium products to Indian consumers while strengthening business ties between the two nations.
Reliance Consumer Products Limited director T. Krishnakumar said, “By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer president and CEO Christoph Vitzthum added, “With RCPL handling commercialisation and distribution in India, we can establish a premium position in the chocolate market and create a foundation for a broader nationwide rollout.”
Since its launch in 2022, RCPL has steadily expanded in the confectionery segment by reviving legacy Indian brands such as Ravalgaon, Toffeeman, Pan Pasand and Lotus Chocolate Company. Fazer, a major player in the Nordics, Baltics, Poland and China with exports to over 40 countries, sees India’s fast-growing chocolate market as a key opportunity.
In a country where chocolate is no longer just a treat but a growing daily indulgence, this tie-up isn’t just about bars, it’s about blending Nordic precision with Indian scale to sweeten the next chapter of the confectionery story.
