MX Player and Samsung launch Valentine’s series

MUMBAI: Love isn’t always grand gestures and rose petals sometimes it’s just a missed call that says everything. Amazon MX Player has teamed up with Samsung to prove exactly that with Love Unpacked, a clever 14-part Valentine’s Day micro-series that’s streaming free right now on their official Youtube channel.

The series stars Paresh Pahuja and Yukti Thareja as a couple navigating the messy, beautiful bits of modern relationships: inside jokes, quiet silences, playful tiffs, shared memories, and those little everyday moments that actually matter. Forget glossy rom-com perfection – this one’s all about emotional truth in bite-sized bursts, perfect for scrollers who prefer their drama quick and real.

Each of the 14 episodes clocks in at precisely 143 seconds, a sweet, nostalgic wink to the old pager code for “I love you” (1 letter in I, 4 in love, 3 in you). Dropping daily in the run-up to Valentine’s Day, the format builds a gentle emotional arc across the fortnight while spotlighting one feature of the Samsung Galaxy S25 Ultra per instalment. The phone isn’t shoved in your face; it slips naturally into the story as the quiet hero enabling connection, memories, and self-expression from capturing candid snaps to keeping those late-night texts alive.

Amazon Ads, director Gulshan Verma summed up the smart play, “At Amazon MX Player, we are focused on creating content experiences where storytelling leads and brand integration feels seamless and natural. This collaboration with Samsung allowed us to explore a mobile-first narrative that aligns with how audiences engage with short-form content today. By keeping the story at the centre, the series demonstrates how brands can participate meaningfully without disrupting the viewing experience.”

Filmed entirely on the Galaxy S25 Ultra (fresh off its January 2025 launch), the project turns a flagship phone into a storytelling tool rather than a sales pitch. In a sea of over-the-top Valentine’s content, this one’s refreshingly grounded, relatable enough to make even non-romantics hit play, clever enough to keep gadget fans nodding along.

Catch all 14 episodes now, free on Amazon MX Player’s YouTube channel. Who knew 143 seconds could pack so much heart?