iWorld
MX Player and Samsung launch Valentine’s series
14 micro-episodes filmed entirely on Galaxy S25 Ultra hit the spot for relatable Valentine’s vibes.
MUMBAI: Love isn’t always grand gestures and rose petals sometimes it’s just a missed call that says everything. Amazon MX Player has teamed up with Samsung to prove exactly that with Love Unpacked, a clever 14-part Valentine’s Day micro-series that’s streaming free right now on their official Youtube channel.
The series stars Paresh Pahuja and Yukti Thareja as a couple navigating the messy, beautiful bits of modern relationships: inside jokes, quiet silences, playful tiffs, shared memories, and those little everyday moments that actually matter. Forget glossy rom-com perfection – this one’s all about emotional truth in bite-sized bursts, perfect for scrollers who prefer their drama quick and real.
Each of the 14 episodes clocks in at precisely 143 seconds, a sweet, nostalgic wink to the old pager code for “I love you” (1 letter in I, 4 in love, 3 in you). Dropping daily in the run-up to Valentine’s Day, the format builds a gentle emotional arc across the fortnight while spotlighting one feature of the Samsung Galaxy S25 Ultra per instalment. The phone isn’t shoved in your face; it slips naturally into the story as the quiet hero enabling connection, memories, and self-expression from capturing candid snaps to keeping those late-night texts alive.
Amazon Ads, director Gulshan Verma summed up the smart play, “At Amazon MX Player, we are focused on creating content experiences where storytelling leads and brand integration feels seamless and natural. This collaboration with Samsung allowed us to explore a mobile-first narrative that aligns with how audiences engage with short-form content today. By keeping the story at the centre, the series demonstrates how brands can participate meaningfully without disrupting the viewing experience.”
Filmed entirely on the Galaxy S25 Ultra (fresh off its January 2025 launch), the project turns a flagship phone into a storytelling tool rather than a sales pitch. In a sea of over-the-top Valentine’s content, this one’s refreshingly grounded, relatable enough to make even non-romantics hit play, clever enough to keep gadget fans nodding along.
Catch all 14 episodes now, free on Amazon MX Player’s YouTube channel. Who knew 143 seconds could pack so much heart?
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
