MAM
Content discovery platform Outbrain appoints Zirca as sales partner in India
MUMBAI: Outbrain, the global content discovery platform, has entered into a sales partnership in India with Zirca – a digital brand solutions and media representation company.
The partnership will help Outbrain strengthen its presence and build a solid foundation for the company to further penetrate the region.
“India is one of Outbrain’s fastest growing markets and we’ve seen tremendous response from marketers using our technology to amplify their content. Zirca has a team of over 20 digital experts working with brands across India, and we look forward to working with them to help more marketers amplify their content,” said Outbrain general manager, SEA and India Gulshan Verma.
Zirca Digital Solutions director Neena Dasgupta added, “We’re incredibly excited about the potential of this new partnership. Outbrain’s superb reputation is entirely in sync with the reputation that Zirca has worked so hard to create in India. Zirca works with many of the top 100 marketers in India and we look forward to bringing them Outbrain’s unique amplify solutions.”
Brands
Ujjwal Jain steps down from PhonePe’s Share.Market to start new chapter
Founder behind WealthDesk and OpenQ exits after decade-long fintech journey
BENGALURU: Ujjwal Jain, the entrepreneur behind platforms such as WealthDesk and OpenQ, has stepped down from his role as chief executive of Share.Market, the investing platform backed by PhonePe, marking the end of a decade-long journey in India’s capital markets space.
In a reflective note, Jain described his journey from launching WealthDesk in 2016 to building a broader ecosystem that eventually became part of PhonePe. Over the years, his ventures focused on bringing data-driven investing tools and model portfolios closer to retail investors, a space that has seen rapid evolution alongside the rise of discount broking.
WealthDesk introduced curated “WealthBaskets” to simplify portfolio investing, while OpenQ expanded access to quantitative research and analytics. Both platforms were later acquired by PhonePe, forming the backbone of Share.Market, which Jain helped scale as a mass-market investing product.
Calling the experience “brutal” yet deeply fulfilling, Jain credited colleagues, investors and industry partners for shaping the journey, highlighting the role of the PhonePe team in building Share.Market into a large-scale platform.
His exit comes at a time when artificial intelligence is beginning to reshape financial services globally. Jain indicated that his next move will focus on this shift, hinting at a renewed push into the intersection of AI and capital markets.
Prior to his entrepreneurial stint, Jain worked with MSCI Inc. on index products and technology, and with D. E. Shaw India Financial Services in algorithmic trading and high-frequency systems.
While he has not disclosed specifics of his next venture, Jain framed the move not as a departure but a reset, signalling that his next chapter will aim to tackle even larger challenges in India’s evolving investment landscape.
With one chapter closed and another underway, the focus now shifts to what Jain builds next in an increasingly AI-first financial world.
