AD Agencies
Consumer Sentiment Up: Ipsos Thomson Reuters PCSI July 2018
MUMBAI: Consumer Sentiment in India in July has surged by 2.3points over last month as per the Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI) conducted in partnership with Thomson Reuters.
The monthly PCSI result is driven by the aggregation of the four, weighted, sub-Indices: the PCSI Employment Confidence (Jobs), Sub-Index which is up 3.6 points; the PCSI Economic Expectations (Expectations) Sub-Index which is up 2.6 points; the PCSI Investment Climate (Investment) Sub-Index which is up 1.6 points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index which is up 0.7 percentage points over last month.
“Boost in consumer sentiment bodes well for the economy. Which means the consumer islikely to loosen his purse strings for spending and that there is liquidity in the market.Interestingly, consumer is confident on all fronts, whether it is to do with jobs, performance of the economy, investment climate/investment in big ticket items and personal savings. There is a form of stabilityin the economy, now that the post GST disruption has worn off and the Indian economy is placed in the sixth place, having overtaken France, as per the latest World Bank Report. Ergo, there is optimism seen in consumers,” says Parijat Chakraborty, Executive Director, Ipsos Public Affairs.”
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
