AD Agencies
Consumer Sentiment Up: Ipsos Thomson Reuters PCSI July 2018
MUMBAI: Consumer Sentiment in India in July has surged by 2.3points over last month as per the Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI) conducted in partnership with Thomson Reuters.
The monthly PCSI result is driven by the aggregation of the four, weighted, sub-Indices: the PCSI Employment Confidence (Jobs), Sub-Index which is up 3.6 points; the PCSI Economic Expectations (Expectations) Sub-Index which is up 2.6 points; the PCSI Investment Climate (Investment) Sub-Index which is up 1.6 points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index which is up 0.7 percentage points over last month.
“Boost in consumer sentiment bodes well for the economy. Which means the consumer islikely to loosen his purse strings for spending and that there is liquidity in the market.Interestingly, consumer is confident on all fronts, whether it is to do with jobs, performance of the economy, investment climate/investment in big ticket items and personal savings. There is a form of stabilityin the economy, now that the post GST disruption has worn off and the Indian economy is placed in the sixth place, having overtaken France, as per the latest World Bank Report. Ergo, there is optimism seen in consumers,” says Parijat Chakraborty, Executive Director, Ipsos Public Affairs.”
AD Agencies
The Advertising Club unveils new brand identity
71-year-old industry body repositions itself as marketing’s guiding beacon
MUMBAI: The Advertising Club has revealed a refreshed brand identity, signalling a new chapter in its 71-year journey at the heart of India’s marketing and media ecosystem.
Created in partnership with global brand consultancy Landor, the rebrand is less about reinvention and more about realignment. It builds on decades of credibility while sharpening the Club’s role in an industry being rapidly reshaped by technology, artificial intelligence and shifting consumer expectations.
For generations, The Advertising Club has been the meeting ground for ideas, ambition and industry-defining conversations. From flagship platforms to benchmark-setting awards, it has helped script the story of modern Indian marketing. Now, as algorithms influence artistry and data sits alongside design, the Club is leaning into change with clarity.
At the core of the new identity is a simple but powerful idea: TAC as “The Beacon”. In a time of constant disruption, the industry needs more than applause lines. It needs direction. The refreshed positioning casts the Club as a steady guide, illuminating what lies ahead while honouring the milestones behind it.
The new visual system is designed to be flexible and future-ready, adapting seamlessly across awards, partnerships, platforms and digital touchpoints. It carries the weight of legacy, yet speaks in a contemporary voice that feels confident, global and distinctly Indian.
The Advertising Club president and McCann India CEO Dheeraj Sinha, said the refresh reflects both responsibility and opportunity. “Our seven-decade legacy demands that we lead with purpose. This new identity reaffirms our intent to serve as a beacon at a time of high volatility. TAC will continue to set benchmarks, spark meaningful conversations and champion the ideas shaping the future of marketing and advertising.”
The evolution is not about discarding the past, but about using it as fuel for what comes next. As culture, commerce, creativity and code increasingly converge, The Advertising Club is positioning itself as the platform that connects the dots and keeps the industry moving forward.
