MAM
Colvyn Harris to be conferred with AAAI Lifetime Achievement Award 2022
Mumbai: The Advertising Agencies Association of India (AAAI) has announced that the AAAI Lifetime Achievement Award for 2022 will be conferred on advertising veteran Colvyn Harris. This is the highest honour to be given to an individual in India for his/ her outstanding contribution to the advertising industry.
Harris has had a long and successful career in the Indian advertising industry spanning over 40 years. His career was built in one company – JWT (now Wunderman Thompson), a WPP Group company, across varied roles, across India and JWT Sri Lanka where he was managing director. He began his career at Hindustan Thompson Associates (HTA), and went on to assume the role of CEO at Contract (now Contract Advertising), and then was designated JWT South Asia CEO.
During his tenure he built the most formidable full-service agency, most admired for its creativity, scale and reputation. He has worked on India’s most admired brands, notably Hero, GSK- Horlicks, Boost, Citibank, Ford, Airtel, Nestlé. He ended his career as executive director global growth & client development at JWT. He was also managing director marketing at L. Catterton Singapore, a global private equity company, part of LVMH, where his role was to help their investee companies working with the CEOs and chief marketing officers for achieving their growth and branding objectives globally.
Harris took a lot of interest in Industry matters. He was a jury member at the Cannes Lions in 2015, in the Effectiveness Category. He was also president of the Advertising Agencies Association of India (AAAI) in 2010 and chairman of the Goafest in 2009 and 2010. During his chairmanship, Goafest grew much faster and was recognized as the largest festival in India for celebration of creativity.
Harris has been a speaker at London Business School, at the Wharton India Economic Summit, Spikes Asia 2010 and chairman of numerous forums, including a speaker at the World Economic Forum India. He was a WPP nominee to the World Economic Forum Global Agenda Development Council for four years. Under his leadership, JWT won several Global Awards, numerous Cannes Lions, including India’s First Grand Prix while he was CEO.
Making the announcement, AAAI president Anupriya Acharya said, “Harris is in every sense a true pioneer and visionary. Apart from singlehandedly making JWT a top agency, he has also contributed significantly to the industry in various capacities, including as president of AAAI. He’s been a key driver and pivotal force in establishing Goafest as the largest advertising festival in India. I am pleased to say that the entire committee was unanimous in selecting Harris as this year’s AAAI’s Lifetime Achievement Award winner. He is truly deserving of this honour.”
For the record, the AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for twenty-five years and had been in the top management position; has been or continues to be an active participant in industry bodies and or made significant contributions in shaping the industry priorities which enabled the advertising industry to grow, prosper and become more professionalized; individual known for his integrity, ethical practice and leadership qualities; contributed to his company/companies growth by innovative thinking and taking them in newer directions; involved in projects of social consequence which is seen as a role model for the industry at large and had been an industry veteran.
Some of the past winners of this award include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath, Arvind Sharma and others.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
