MAM
Colors slips to No. 3, again
MUMBAI: Viacom 18‘s flagship Hindi general entertainment channel Colors, which was the only gainer in the previous week (20 November- 26 November) in terms of GRPs (gross rating points), saw a 50 GRPs drop in the week ended 3 December.
The channel closed the week with 227 GRPs (last week 277). The biggest fall came in the weekend as in the previous week, the channel had recorded around 40 GRPs just from Salman Khan starrer films, Ready and Dabbang. The channel again aired Ready on 3 December, which fetched a 2.6 TVR.
Sony Entertainment Television (Set), meanwhile, grossed 240 GRPs (last week 231) hopping back to its No. 2 position. Channel‘s biggest fiction show, Bade Acche Lagte Hain garnered a 5.37 TVR, becoming second top rated show among the Hindi GECs after Star Plus‘ Saathiya Saath Nibhana which got a 6.26 TVR.
Maintaining its lead, Star Plus collected 318 GRPs (last week 312). The channel aired Sasural Genda Phool‘s megaepisode on 3 November which recorded 1.7 TVR.
Zee TV saw a marginal 3 GRPs increase and closed the week with 152 GRPs, while Sab adds on 12 GRPs becoming the highest gainer of the week. The family comedy entertainment channel clocked 120 GRPs this week (last week 108).
The others that follow are-Imagine TV with 77 GRPs (last week 73), Sahara One with 39 GRPs (last week 36) and Star One with 39 GRPs (last week 42).
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
