MAM
Colors appoints Pavithra Vivek as head – Property Sales
MUMBAI: Viacom18’s flagship brand, Colors, has appointed Pavithra Vivek as the head of Property Sales.
In this role, Vivek will report to the national sales head – Simran Hoon and will be responsible for revenue generation on reality shows, AFP’s, special projects along with providing customised solutions to the advertisers.
Vivek brings with her over a decade of experience in the broadcast and entertainment industry. She started her career with Star, handling sales for Star News, NGC and Channels [v].
Vivek’s past experience includes her last assignment with Aidem Ventures and prior to that with NDTV Media Ltd, where she spent the last 8 and a half years supporting the sales function of the company. In her most recent capacity, she headed the sales effort nationally for News 24 and Live India out of Delhi. While in the time, she spent with NDTV, she also managed National Sales for NDTV 24X7, and at different points was responsible for NDTV India, NDTV Profit, MSN India and NDTV Good Times.
Vivek said, “My new role with Colors is interesting yet challenging. Colors is a strong entertainment brand and this role offers an opportunity to move beyond sales to create concepts and innovative content solutions for advertisers. In the last decade, I have witnessed the growth of television and viewership changes in the industry. And, this is just the right time to apply past learnings and build winning partnerships.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
