MAM
Collective Artists Network & Pinterest create one lakh shoppable pieces for Myntra campaign
Mumbai: Collective Artists Network, in partnership with Pinterest, has created one lakh shoppable content pieces for Myntra, marking a major milestone for an affiliate marketing campaign of this scale. This tech-driven content production highlights the potential for creator commerce platforms.
During the Myntra Big Fashion Festival, 30K shoppable content pieces went live within two weeks. The collaboration reflects Collective’s commitment to fostering growth opportunities for creators and strengthening their presence in the affiliate marketing space.
“Our collaboration with Pinterest and Myntra has been instrumental in enabling us to push boundaries and set new benchmarks in affiliate marketing,” said Collective Artists Network founder & group CEO Vijay Subramaniam. “By leveraging automation and deep insights, along with a new media approach to business, we have empowered creators to drive engagement, while enabling brands like Myntra to directly tap into the scalable trend-driven commerce landscape.”
Myntra’s senior director – performance marketing Deepash Jain said, “Our collaboration with Collective Artists Network has been incredibly fruitful. The Big Fashion Festival is one of our biggest events and we’re thrilled to witness this milestone in affiliate marketing by creating 1 lakh shoppable content pieces on Pinterest. We’re always innovating to support the growth of the creator ecosystem and this collaboration is a testament to that.”
The campaign has scaled successfully, offering technology-driven insights into trend-based content-to-commerce models. These insights help brands and creators better understand consumer behavior and leverage trends for more targeted strategies, enhancing the shopping experience on platforms like Pinterest, which drives real conversions.
With one lakh shoppable Myntra content pieces live, Collective Artists Network’s campaign marks the largest content effort in the affiliate marketing space within a short timeframe, highlighting a significant milestone in creator-led commerce.
MAM
Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
