MAM
Colgate launches the Super Flexi Black Virat Kohli signature series toothbrushes
MUMBAI: Colgate-Palmolive (India) Limited launched the special edition of Super Flexi Black toothbrushes – the Virat Kohli Signature Series!
Available for a limited period – till August 2019 – the Colgate Super Flexi Black Virat Kohli signature series toothbrushes are available in markets across India. These limited-edition toothbrushes mark the first ever autographed range of toothbrushes by Colgate.
While the collaboration between Colgate and Kohli to come up with autographed toothbrushes is a first of its kind, the Indian Cricket Team captain has been associated with the oral care brand for a while now. And the launch of the Super Flexi Black Virat Kohli signature series comes at a time when Kohli is away for the World Cup, giving his fans another reason to celebrate.
Talking about the limited-edition Super Flexi Black toothbrushes, Virat Kohli said, "I am as disciplined about my oral care habits as I am about my game and fitness, even to the extent of replacing my toothbrush regularly.
I have been using and also recommending Colgate toothbrushes to my friends/fans for years now, which is why the idea of doing a limited-edition autographed Super Flexi toothbrushes got me intrigued and excited – primarily because I haven't autographed a toothbrush before. And interestingly, it's a first for Colgate too! Also, it felt like a nice, new way to reach out to my fans, and at the same time encouraging good oral-hygiene. I hope people like it."
About Colgate Super Flexi: Colgate Super Flexi is India’s largest selling toothbrush. Its flexible neck reaches the hard to reach areas of the mouth for a superior clean with a gentle feel. It is available in three variants Super Flexi Base, Super Flexi Black and Super Flexi Sensitive.
About Colgate-Palmolive (India) Limited: Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country. The company manufactures and markets toothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand, and a specialized range of personal care products under the ‘Palmolive’ brand. Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the eighth consecutive year, from 2011 to 2018, by The Economic Times- Brand Equity -Most Trusted Brands Survey, conducted by Nielsen. For more information about Colgate's business and products, visit www.colgatepalmolive.co.in
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
