CogMat to handle Thomson Reuters’ digital marketing

MUMBAI: Digital agency CogMat has been empanelled to handle the digital marketing duties for Thomson Reuters in India.

The other agency on the panel is BCB Web Wise.

It has been learnt that there was no formal pitch. But the agencies in consideration were evaluated extensively.

CogMat will carry out advertising through Google networks in order to drive relevant traffic to the Thomson Reuters website which will then be followed by search engine optimisationenhancement so that there is an increase in relevant visitors coming to the site.