MAM
CNN teams with Time, Fortune, Malaysia Airlines for contest
MUMBAI: This is an initiative through which CNN is looking to further increase cachet among the business traveller segment. The broadcaster has forged an alliance with Time and Fortune magazines as well as Malaysia Airlines for the Dream Holiday contest.
Targeting elite, adventurous international travelers, the highly integrated programme revolves around the contest that includes both above the line and below the line elements-print, television commercials and a dedicated campaign website as well as point of sales materials. The contest will close on 6 June 2003.
To highlight the airline’s positioning of Going Beyond Expectations, the contest offering participants the chance to choose a Dream Holiday experience. Prizes, sponsored by Malaysia Airlines comprise business class tickets, night stays at luxury hotels, and the unique dream element- from a helicopter ride over Paris or sightseeing in Sydney on a Harley-Davidson to dining on a yacht off tropical Langkawi with spa treatments to follow or shopping in Shanghai accompanied by a personal porter and guide.
Readers are asked to choose their Dream Holiday from the four listed experiences and to state in 25 words or less why they deserve to win that holiday. Responses are channeled through a dedicated website, www.chooseyourdreamholiday.com, which includes animated sequences integrating the theme of the print creatives and television commercials together with more details of the contest prizes. Readers are encouraged to promote the competition through online efforts as this increases their chances to win.
The project was conceptualised for Malaysia Airlines by Time, Fortune and CNN and Starcom along with strategic interactive partner Web Guru Asia and Leo Burnett. Through this programme, the media partners not only developed a platform that connects directly with more consumers, they also offer a unique opportunity for Malaysia Airlines to reach out to a highly lucrative demographic of sophisticated and mobile travelers.
Senior VP, News Advertising Sales, Turner International Asia Pacific Nick Morgan said, “As AOL Time Warner media brands offer unparalleled quality and quantity of target audiences that Malaysia Airlines wants to reach, this customised, integrated solution is set to allow Malaysia Airlines to benefit from not only the highest level of media exposure, but also the most creative and targeted way in reaching potential and existing customers.”
International Media Director, Starcom KL.Kristine Ong said, “We are constantly looking for strategic alliances with our media partners to maximise value for Malaysia Airlines by going beyond the two dimensional TV and print ads. It is all about reaching the target at various meaningful contact points as a means to forge closer interaction with consumers for long term gains.”
The contest is being promoted through television commercials on CNN, double page spreads and column creatives in Fortune and Time, as well as email blasts, an integrated website with viral marketing mechanism, point of sales support plus postcards, ticket jacket sleeves and meal tray tentcards distributed through Malaysia Airlines flights.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
