Ad Campaigns
CNBCTV18.com & AB Health Insurance launch ‘Rakho Poora Khayal’ campaign
MUMBAI: Network18 group’s business digital platform CNBCTV18.com has partnered with Aditya Birla Health Insurance for a campaign — ‘Rakho Poora Khayal’. The initiative, in a series, features several prolific Indian women, who have blazed a trail in their respective industries.
It has a series of segments within its popular show Money Money Money hosted by Surabhi Upadhyay to educate women about the need to take control of theirs and their family’s finances.
The campaign series discusses the need for health insurance and encourages other women to participate in making crucial financial decisions, instead of leaving it all on the man of the house.
The first episode featured Bollywood actress Vidya Balan, who spoke about the striking a perfect balance between juggling her career and family. She believes that there is a lack of awareness on health insurance and it is important to go the extra mile to secure your family’s health because medical emergencies are not limited to physical and emotional setbacks, but also financial.
The series also features BabyChakra.com founder and chief executive officer Naiyya Saggi, Pink Rickshaw co-founder Radhika Kumari, The Label Life founder Preeta Sukhtankar, Pinkathon co-founder Reema Sanghavi, Le15 Patisserie founder and CEO Pooja Dhingra and Anand Rathi, Insurance Brokers Pvt Ltd director and principal officer Supriya Rathi.
CNBC-TV18’s deputy editor Surabhi Upadhyay shares, “Motivating women to take charge of their financial wellbeing is the need of the hour and health insurance is the critical first step in that journey. Getting successful women from diverse professional spheres to share their stories was a great way to start a conversation around health insurance, and urge women to take charge of their financial destiny.”
CNBCTV18.com business head Ranjita Sehgal says, “CNBCTV18.com and Aditya Birla Health Insurance built a great narrative with all our successful women guests, drawing from their personal lives and experiences. This will help the partnering brand to connect and reiterate the powerful message that women could be the ideal financial decision-makers to our audiences across all CNBC-TV18 platforms.”
Aditya Birla Health Insurance chief executive officer Mayank Bathwal says, “Through ‘Rakho Poora Khayaal’, Aditya Birla Health Insurance urges women to complete the health protection circle by helping to choose the right ‘health’ insurance for themselves and their families. The series is a step towards spreading that awareness among women, helping them understands their protection needs and thereby choosing the right health insurance solution.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
