Ad Campaigns
Club Mahindra unveils a heartwarming campaign ‘A Gift of Happiness’
Mumbai: Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited, has launched a new TVC ‘A Gift of Happiness”. The TVC is centred around the idea of gifting your loved ones the invaluable present of quality family time through a Club Mahindra membership.
In line with the brand’s commitment to providing unforgettable family holiday experiences, the campaign revolves around a son’s heartfelt gesture and the surprise gift of a ” 25 years Club Mahindra Membership to his parents. This thoughtful gift is more than just a membership; it represents the profound significance of family ties and the timeless essence of love. It serves as a gentle reminder to prioritize quality time with loved ones, emphasizing how the Club Mahindra membership elevates the vacationing experiences through its unique memberships.
The film opens with a heartwarming scene of a husband and wife trying to spend quality time together when their son presents them with a Club Mahindra membership as an anniversary gift. The gift is not just a thoughtful present but a sincere token of appreciation for the sacrifices the parents have made for their son. The film beautifully portrays this meaningful gesture, displaying how magical holiday experiences can further strengthen their family bond.
It further conveys that regardless of age, everyone deserves a vacation to relax and rejuvenate. This proposition mirrors the widespread aspiration for meaningful family moments and underscores the imperative to forge lasting memories.
The campaign is live across major leading channels and social media platforms.
Sharing his thoughts on the campaign, Mahindra Holidays & Resorts India Ltd CMO Pratik Mazumder said, “Focusing on the enduring love between parents and children, our new campaign celebrates the essence of gifting exceptional holiday experiences to your loved ones. Gifting enables both parents and children to recreate fond memories, appreciate the sacrifices, and nurture the family bond. It emphasizes the deep connection that family members share, as well as the importance of making memories through exciting holiday experiences that will be cherished for a lifetime.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
