MAM
Club Mahindra onboards Megalodon as its AI creative tech partner
Mumbai: In a move set to redefine creative marketing in the hospitality sector, Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited (MHRIL), has announced a strategic partnership with Megalodon, India’s leading AI Creative Tech company. This collaboration aims to leverage cutting-edge artificial intelligence to enhance Club Mahindra’s creative output and marketing reach, setting new standards for customer engagement and brand visibility.
Club Mahindra, a leader in the Indian hospitality sector aims to harness the power of AI to create personalised, immersive, and memorable experiences for its members in the digital domain.
Expressing her enthusiasm about the partnership, Megalodon founder Rashi Agarwal said, “Collaborating with Club Mahindra allows us to showcase the transformative potential of AI in the hospitality industry. We are excited to bring our innovative solutions to such a respected brand and look forward to achieving remarkable outcomes together.”
Since the inception of the partnership, Megalodon has been instrumental in revolutionizing Club Mahindra’s marketing campaigns. The collaboration has focused on the development of AI-driven creative assets, including static and video campaigns that resonate deeply with the target audience. These AI-powered creatives have significantly boosted brands digital presence.
Megalodon co-founder & chief creative officer Sahid SK added, “AI is revolutionizing the way brands connect with their audiences. Through this partnership, we aim to set new benchmarks in customer interaction and satisfaction within the travel sector. Our AI-driven creatives are designed to captivate and engage, creating unforgettable experiences for Club Mahindra’s members.”
This partnership is a testament to Club Mahindra’s commitment to innovation and excellence in delivering unparalleled vacation experiences. As Megalodon continues to integrate advanced AI technologies into their creative processes, both companies are dedicated to exploring new possibilities and driving sustained growth in the hospitality industry.
Megalodon, under the leadership of Rashi Agarwal and Sahid SK, is renowned for its innovative integration of AI with creative technologies. Rashi Agarwal, with 17 years of expertise in marketing and communications, and Sahid SK, India’s top AI creator, has consistently pioneered solutions that transform brand communication and engagement strategies.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
