Ad Campaigns
CLIRNET®’s #SheWinsCancer campaign garnered 6.5 million reach in ten days
Mumbai: CLIRNET®, a leading knowledge platform for Doctors, in alignment with its company vision launched the #SheWinsCancer campaign around International Women’s Day 2024 on DocTube, a platform for genuine medical education videos for patients by verified Doctors. The campaign recorded an impressive reach of over 6.5 million and over a million viewers. The 10-day campaign ran from 1 March to 10 March and aimed to raise general awareness and empower women on preventing, detecting, and beating breast, cervical, uterine, and ovarian cancer.
The campaign’s bedrock was CLIRNET’s public video platform, DocTube™, which played a pivotal role in disseminating knowledge and support. With an unwavering commitment to its vision, the platform launched a remarkable 1,000 short informational videos from over 500 Gynaecologists and Oncologists from across India, releasing a new video every 15 minutes in vernacular languages throughout the campaign.
The Campaign also garnered support from industry giants like ICICI Bank and celebrities like Padma Bhushan Singer Usha Uthup, who came together to support the cause.
Viewers had free access to a wealth of information, including guidance on symptoms, tests, treatments, support groups, and the latest research related to each type of cancer. Users were found accessing information around Uterine cancer more than any other, indicating high need for quality information. Videos busting common cancer myths and highlighting risk factors drew the most attention. The comprehensive campaign coverage extended across various types of cancers, with cervical cancer receiving the maximum views.
Doctors from major cities, including Mumbai, Hyderabad, and Kolkata, actively participated in the initiative, providing in-depth knowledge and raising awareness about breast, cervical, uterine, and ovarian cancers. The videos offered invaluable insights on cancer prevention, early screening, reducing mortality rates, and finding community support.
CLIRNET co-founder Saurav Kasera said, “With the burden of cancer cases reaching alarming heights, awareness and early intervention have become more critical than ever. The latest WHO estimates show over 20 million new global cases in 2022 alone, with India reporting over 1.4 million cases of which 50%+ impact women. At CLIRNET, we aim to directly tackle this by empowering women with knowledge. Our #SheWinsCancer campaign features insights from renowned specialists to educate women on symptoms, screening, prevention and support for the four major cancers impacting their health. Knowledge is power and through this campaign, we aim to equip Indian women and their family with the tools they need to gain the upper hand against cancer.”
The campaign boasted the involvement of esteemed medical professionals dedicated to women’s health. Among the key doctors leading this initiative were Dr. Ratnabali Chakravorty, a distinguished Gynecologist from Kolkata; Dr. Ambuja Choranur, a retired Professor and former Head of the OBGY Department at Osmania Medical College in Hyderabad; and Dr. Pramod Kumar Julka, Vice Chairman of Cancer Care/Oncology at Max Hospital.
Additionally, the campaign featured expertise from Dr. Duru Shah, a prominent Gynecologist and IVF Specialist based in Mumbai, along with Dr. Kiran Cohelo, a respected Gynecologist in Mumbai. Padmashri awardee Dr. Manjula Anagani, renowned for her contributions to Gynecology in Hyderabad, Dr. Nandita Palshetkar, renowned gynecologist and IVF specialist from Mumbai, further strengthened the campaigns roster of specialists.
The #SheWinsCancer campaign has left an indelible mark, empowering women with knowledge, support, and hope in their battle against cancer. CLIRNET®’s commitment to raising awareness and promoting early detection and prevention has resonated deeply with viewers, paving the way for a healthier and more informed society.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
