Brands
Mccain serves a musical treat this Diwali with Usha Uthup’s ‘Jugalbandi’
MUMBAI: This Diwali, McCain is striking all the right chords. The brand’s new campaign, Jugalbandi, brings together three generations of the Uthup family in a heartwarming celebration of food, music, and togetherness.
Created by Schbang, the film stars the queen of Indian pop, Usha Uthup, alongside her daughter Anjali and grandson, in a delightful musical face-off that turns into a moment of family unity. Set at a lively Diwali house party, the film captures Uthup’s iconic disco charm blending with Anjali’s spirited beats and her grandson’s modern DJ flair. The playful competition melts into harmony when the irresistible aroma of Mccain snacks fills the air, bringing everyone together over hot, crispy treats.
With Jugalbandi, Mccain celebrates the idea that food bridges more than just hunger, it bridges generations. By fusing two of India’s biggest passions, food and music, the campaign transforms a simple snack into a symbol of connection and joy.
“These days, families are often spread across cities and time zones, and it’s only on special occasions that everyone comes together,” said Mccain Foods India managing director Mainak Dhar. “Our Jugalbandi campaign celebrates how different generations, each with their own rhythm, can find harmony over a plate of Mccain snacks. Usha Uthup embodies this spirit perfectly, rooted in culture yet modern and relevant.”
Schbang president – brand solutions Jitto George added, “When we set out to create a generational ‘jugalbandi’, the first and only choice was Usha Uthup and her family. Their real bond brought the idea to life, blending nostalgia, music, and the joy of food which is the very essence of Mccain’s philosophy of togetherness.”
The campaign runs across digital platforms, reinforcing Mccain’s role as the snack that turns festive gatherings into shared moments of warmth, laughter, and love.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
