MAM
Clinic Plus makes Navbharat Times talk on Mother’s Day
MUMBAI: Hindustan Unilever’s shampoo brand Close Up partnered with Navbharat Times, for the first time to release talking newspaper advertisement.
The ad was released on the occasion of Mother’s Day in NBT’s Delhi and NCR editions.
The media agency working on the project is Mindshare.
Times of India had earlier carried a talking advertisement for Volkswagen in September 2010. The Close Up ad in NBT was not just a talking ad; it also sought to make the newspaper a musical greeting card for moms. The company created a special four-page supplement that would serve as the greeting card with a musical chip playing out the Mother‘s Day greeting. Sunday‘s NBT was inserted inside the same.
HUL GM Hair Care Srinandan Sundaram said, “The objective was to create brand salience for the Clinic Plus brand which has been positioned as a shampoo for mothers and daughters. The insight was to use the occasion to express the unspoken love that exists between the two.”
Sundaram felt that NBT was a natural choice with its reach coupled with the fact that most of the consumers were Hindi speakers.
Mindshare principal partner Amin Lakhani said, “Mindshare Fulcrum finds innovative ways to connect with consumers especially in leveraging the print medium to the fullest. We seek to engage the consumer through 360 degree initiatives. With Times we have done fragrance newspaper for Bru Coffee in TOI, Kisanpur in Bombay Times and now the talking musical greeting card for NBT Delhi and the NCR editions.”
The exercise was for 600,000 copies for which the planning started almost two months in advance.
BCCL president Arunabh Das Sharma added, “We are very happy to partner our leading language brand with the leading hair care brand to create a path-breaking innovation. Such advertising that appeals not just to the cognitive but also the emotional senses works wonderfully.”
Brands
Indeed expands ChatGPT job search app to India and 50 plus countries
Conversational AI meets hiring as users get personalised roles via chat
NEW DELHI: Indeed has expanded its integration with ChatGPT to India and more than 50 countries, opening up a new, conversational way for users to search and explore job opportunities.
The move brings job discovery directly into chat, allowing users to describe roles in plain language instead of relying on filters. By typing prompts such as “remote marketing jobs” or “data analyst roles in Pune above Rs 8 lakh per annum”, users can instantly receive tailored listings drawn from Indeed’s platform.
To unlock personalised recommendations, users can connect their Indeed profiles, enabling the system to match roles based on their skills, work experience, education and preferences. The integration pulls from a vast dataset of over 645 million job seeker profiles and analyses more than 140 million hiring signals daily to refine results.
While job discovery happens within ChatGPT, applications are still completed on Indeed’s platform, where users can apply, schedule interviews and connect with employers.
Indeed vice president product Sol Garger said, “Career inspiration often strikes in unexpected places. Integrating Indeed’s hiring marketplace with ChatGPT helps job seekers turn those moments into action.”
The feature is available through the ChatGPT Apps directory, where users can connect their Indeed accounts and activate the service by typing “@Indeed” in a chat. The app also provides company insights, including overviews and employee ratings, helping candidates make more informed decisions.
Importantly, Indeed said it does not share sensitive personal data such as contact details or application history with OpenAI. Only basic profile information required for job matching is used.
The collaboration marks a broader shift in how people approach job hunting. Instead of scrolling through listings, users can now refine searches through conversation, adjusting criteria in real time and receiving increasingly relevant results.
As artificial intelligence continues to reshape recruitment, the Indeed-ChatGPT tie-up points to a future where job searches are not just faster, but far more intuitive and personalised.
