MAM
Clevertize brings on board Suman Mani as creative director
Mumbai: Clevertize, the integrated marketing agency, has appointed Suman Mani as its creative director. He moves from Cheil India where he worked as creative director, digital.
Mani brings with him 14 years of experience in the advertising industry across various platforms – creative, design, art, and building influential brand experiences. His professional stints also include names like Dentsu Webchutney, JWT, and Hakuhudo Percept.
Clevertize founder and CEO Sagar Nidavani said, “I am delighted to welcome Suman into the leadership team at Clevertize. As we dial up our creative abilities and drive content lead innovations, Suman will be a great fit for the same. He has done clutter-breaking creative work for some of the top brands in the country. Suman will lead our vision to transition Clevertize into a creative-led integrated marketing agency.”
Speaking on his new role, Mani shared, “With the world now at our fingertips, integrated digital marketing solutions is the way forward for our industry. Clevertize is at the cusp of this shift and this is what excites me as I join their team. With the dynamic changes that we are experiencing in the digital space, new avenues of creative expression and digital innovations have become key driving factors and I look forward to unlocking a world of possibilities with this team of enthusiastic and eager minds. My mandate is to raise the bar and take the agency to the next level of creative existence.”
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
