MAM
Cleartrip ropes in Lowe Lintas as its creative agency
Mumbai: Online travel company, Cleartrip has recently appointed Lowe Lintas to manage its creative duties. The Bangalore office of the agency will handle the creative mandate for the brand.
The scope of the agency will primarily include reinvigorating the brand and crafting a robust communication strategy to navigate the brand in the new industry landscape, said the statement.
“We are happy to onboard Lowe Lintas as our creative partner. Our approach will be to not only build an innovative portfolio but one that is represented by a brand persona that is memorable and impactful,” said Cleartrip chief business officer Prahlad Krishnamurthi. “We will be closely working with the Lowe Lintas team and expect that their strategic, innovative, and forward-looking approach will contribute immensely to further building the Cleartrip brand and propelling our growth. We look forward to a rewarding and long-standing partnership.”
Companies in the travel and tourism industry must reposition themselves for the post-pandemic market and adapt to the mindset of a new, cautious breed of consumer. Lowe Lintas will play an integral role in positioning Cleartrip as the go-to travel partner in the minds of these travellers, said the agency in a statement.
“The last year and a half has really taught us the true meaning of a ‘VUCA’ world,” said Lowe Lintas executive director and branch head – South Sonali Khanna. “In order for impacted industries, like travel & tourism, to get back on track, we need to devise transformational strategies. Lowe Lintas is no stranger to bold new ideas, and we’re delighted to partner with Cleartrip to meet this challenge head-on.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
