Agency's eastern arm weaves brands into Bengal's festival rituals rather than shouting
Brand recycles nine lakh bottles into public seating, boosting India’s green sporting legacy
The new initiative is conceptualised by Wiggles in-house team.
The latest in the series of tete-a-tetes with industry execs in our weekend-special.
MUMBAI: This Gandhi Jayanti, PACE (PET Packaging Association for Clean Environment) has launched a special initiative to recognise the contribution of grassroots recyclers – the ragpickers...
