MAM
Clear Premium launches its ‘NU’ brand in India
Mumbai: Clear Premium Water has made a significant announcement on the launch of its natural mineral water brand ‘NUbyClear’ in India.
NU, positioned as a premium offering by Clear Premium Water, is a range of natural mineral water, bottled at the source, boasting the goodness of natural mineral compositions such as calcium, bicarbonate, magnesium, fluorides, sodium, chlorides, potassium, nitrates, and alkalinity of 7.70 ±.
What truly distinguishes this brand is its exceptional approach to encapsulating the essence of the Himalayas – bringing the very elements from the ‘roof of the world’ right to your taste buds. A truly distinctive concept for the Indian market, featuring four captivating designs across the range, all designed to transport you directly to the heart of the mountains.
NU is poised to delight a discerning clientele encompassing upscale dining establishments, luxurious hotels, trendy cafes, renowned restaurants, exclusive clubs, airports, and more across Delhi/NCR, Mumbai, Gujarat, and Uttar Pradesh. It will soon be expanding the product, PAN India. This premium experience does come with a higher price point compared to the other bottled mineral water options in India
Clear Premium Water’s strategic objective behind launching the NU brand is to offer a diverse range of products to cater to a broader audience within the elite segment.
Clear Premium Water founder & CEO Nayan Shah expressed, “In the wake of the post-COVID era, it has become evident that people are increasingly gravitating towards healthier lifestyle choices. Simultaneously, there has been a notable surge in spending within this particular sector. Recognizing this burgeoning trend, we seized the opportunity to introduce NU as a distinct product line tailored to the discerning tastes of the elite consumer segment.”
Since its establishment in 2010, Clear has been at the forefront of providing high-quality drinking water to consumers across India. The brand has built a stellar reputation for itself by adhering to the most stringent global safety, hygiene, and quality standards. Each drop of Clear water undergoes an exhaustive 11-stage purification process and is subject to 121 quality checks, ensuring consumers receive nothing but the best.
Clear’s unwavering dedication to quality shines through its impressive array of certifications, which includes ISO 22000:2005, ISO 9001:2015, HACCP, FSSAI, CGWA, BIS, CCA, GPCB, NEPHRA, and EPR. This commitment extends to a sustainable ethos, demonstrated by its vertically integrated, environmentally conscious manufacturing facility. Clear Premium Water has set ambitious sustainability targets, aiming to achieve plastic neutrality by 2027, reach net-zero carbon emissions by 2030, and attain water positivity by 2030. These goals underscore Clear’s unwavering commitment to both quality and environmental responsibility.
When it comes to NU this range encapsulates the true essence and richness of the Himalayan glaciers, delivering pure goodness directly in a bottle – just nature’s finest. While Clear already enjoys widespread popularity, ‘NU’ serves as a gateway to an untapped market segment.
The introduction of ‘NUbyClear’ marks a significant milestone for Clear as it expands its product portfolio, aiming to quench the thirst of India’s elite consumers with the untamed essence of the Himalayas, captured within a single bottle, leaving an indelible mark on their palates and hearts. Available in a wide variety of 250ML, 500ML, 1LTR.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
