Ad Campaigns
Cleanipedia launches digital campaign for festive season #SaafDiwaliShubhDiwali
MUMBAI: Cleanipedia, a content hub for homecare by Hindustan Unilever, has today launched #SaafDiwaliShubhDiwali, a month-long festive campaign to prepare users for the mammoth job of Pre-Diwali cleaning.
With the always-on lifestyle, consumers today are very busy and do not get time to clean their homes before the festivities start. Consumers tend to get overwhelmed about the prospect of deep cleaning their homes and end up not doing it the right way or end up over-complicating it, thus affecting the festive mood and cheer.
#SaafDiwaliShubhDiwali, is a content-led Diwali campaign to help users prepare for the mammoth cleaning job pre-Diwali with simple yet inspirational home-care solutions. The campaign will be conducted on Facebook and Instagram, wherein they will drive users towards their content platform. The articles on the platform will be in Hindi as well as English, thus catering to a larger audience.
Monk Media Network AVP Faaizah Husain said, "Cleanipedia is all about creating relevant content for its audience. The #SaafDiwaliShubhDiwali campaign is created keeping in mind the obvious connect of cleaning and the festival of lights. This will help the brand cater to its audience by enabling them to keep their homes spick and span in a hassle-free manner whilst enjoying the festivities. The month-long content-led campaign has been designed to drive traffic to the platform through its social media channels."
Monk Media Network creative director Adrine D'mello said, "While Diwali is huge for every brand, with Cleanipedia the fit is perfect. It's the time of the year where every individual is looking for tips or advice to clean their house or prepare for the festive season. Cleanipedia promises the users simple tips and tricks to every cleaning solution and that's what #SaafDiwaliShubhDiwali is all about. With our month-long content-led social media strategy we will provide users with simple and effective tips to deep cleanse their homes and get ready to celebrate the festivities stress-free."
With #SaafDiwaliShubhDiwali, Cleanipedia has got all the tips, tricks and processes to help ease your life and make all your chores simple and easy, thus giving you the time to enjoy the festive time with your family.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
