MAM
Citykart’s unveils first-ever anthem ‘Fashion Bawal Poore Saal’
Mumbai: Citykart is out with the brand anthem, “Citykart ka Fashion Bawal Poore Saal”. Through this campaign video, the brand brings to life the spirit of youthful fashion, highlighting its mission to stay at the forefront of affordable style.
The anthem will be promoted across multiple platforms, including digital, social, and offline channels. A collaborative strategy with 150-200 regional influencers, a Hook Step Challenge on social media, and in-store radio integration will amplify the anthem’s reach. Citykart has also featured the anthem in cinema branding with appearances in major films like Singham Again and Bhool Bhulaiyaa 3, bridging online and offline engagement. In-store radio, influencer partnerships, and cinema branding promote a sense of belonging for every visitor, making Citykart a trusted destination for trending Western and ethnic wear, as well as lifestyle products.
The anthem represents a pivotal moment in Citykart’s broader brand-building strategy. As the tagline “Citykart ka Fashion Bawal Poore Saal” suggests, Citykart is more than just a retail store—it’s a destination for continuous fashion discovery and self-expression, making high-quality, affordable fashion accessible to all.
CityKart director Sudhanshu Agarwal, said, “With ‘Citykart ka Fashion Bawal Poore Saal,’ we’re not just launching an anthem – we’re igniting a movement that aligns with our mission to empower individuals through fashion. Citykart is dedicated to making fashion accessible, trendy, and exciting for everyone, and this anthem captures our promise to provide a memorable, budget-friendly shopping experience that speaks to the aspirations of today’s youth.”
The inspiration behind this anthem is to create an innovative and memorable connection with the Gen Z audience, encapsulating Citykart’s core values of inclusivity, accessibility, and self-expression. By collaborating with industry veterans such as Suyash Lakhtakia, Vinayak Dubey, and choreographer Aslam Khan, Citykart has crafted a musical style that is lively and upbeat, capturing the youthful essence of its brand. The anthem’s catchy rhythm and relatable lyrics aim to resonate deeply with India’s young trendsetters, establishing Citykart as a go-to destination for affordable, fashionable wear for all occasions.
Jagran New Media ( RocketshipFilms) VP and head – branded content & production Suyash Lakhtakia said, “We’re grateful to the Citykart team for trusting us with the opportunity to bring their vision to life through this anthem and music video. Conceived and executed within RocketshipFilms, ‘Citykart ka Fashion Bawaal Poore Saal’ highlights the latest trends that Citykart offers, capturing the spirit of accessible fashion available at their stores. We aimed to create more than just a video—we wanted to tell a story that resonates with young people and celebrates self-expression, budget-friendly style, and the joy of finding something that feels just right. Working on this project has been a rewarding experience, and we’re proud to associate with Citykart to make fashion feel accessible to everyone.”
MAM
Raghu Rai passes away at 83, leaves behind iconic legacy
Padma Shri-winning photographer documented history across 5 decades.
MUMBAI: The lens may have stilled, but the stories it captured will never fade. Raghu Rai, one of India’s most celebrated photojournalists, passed away on April 26, 2026, at the age of 83. He breathed his last at a private hospital in New Delhi after battling cancer and age-related health issues.
His son, Nitin Rai, revealed that Rai had been diagnosed with prostate cancer two years ago, which later spread to the stomach and, more recently, the brain. Despite multiple rounds of treatment, his health had declined in recent months.
Born in 1942 in Jhang, Punjab (now in Pakistan), Rai entered photography in his early twenties, inspired by his elder brother, photographer S. Paul. Beginning his career in the mid-1960s, he went on to build a body of work that spanned more than five decades, contributing to global publications such as Time, Life, GEO, Le Figaro, The New York Times, Vogue, GQ and Marie Claire.
His global recognition took a decisive leap in 1977 when legendary French photographer Henri Cartier-Bresson nominated him to join Magnum Photos, placing him among the world’s most respected visual storytellers.
Rai’s lens chronicled both power and poignancy. He photographed towering figures such as Indira Gandhi, Dalai Lama, Bal Thackeray, Satyajit Ray and Mother Teresa, while also documenting defining moments like the Bhopal gas tragedy later captured in his book Exposure: A Corporate Crime.
Over the years, he published more than 18 books, building an archive that blended journalism with artistry. His contributions were recognised early when he was awarded the Padma Shri in 1972 for his coverage of the Bangladesh War and refugee crisis. In 1992, he was named “Photographer of the Year” in the United States for his work in National Geographic, and in 2009, he was honoured with the Officier des Arts et des Lettres by the French government.
Rai is survived by his wife Gurmeet, son Nitin, and daughters Lagan, Avani and Purvai. His last rites will be held at Lodhi Cremation Ground in New Delhi at 4 pm on Sunday.
With his passing, Indian photojournalism loses not just a pioneer, but a patient observer of history, one frame at a time.
