Brands
Cityflo adds 100 custom-built Eicher Buses to expand routes and improve commutes
MUMBAI: Cityflo, is accelerating its expansion with 100 new custom-built buses developed in collaboration with Volvo Eicher Commercial Vehicles (VECV). These additions will enable quicker route expansion, reduced travel times, and greater operational flexibility.
Cityflo’s new 27-seater buses are set to transform urban transit by allowing for faster route launches and higher service frequency. Their compact design ensures quicker occupancy, making it easier to scale operations in high-demand areas.
“One of the biggest constraints in launching new routes is ensuring optimal occupancy from day one. These buses allow us to do just that—by reaching full capacity faster, we can launch and sustain more routes across the city at an accelerated pace,” said Cityflo founder & CEO Jerin Venad. “There is significant demand for smaller, high-frequency routes which connect business districts efficiently without unnecessary detours.”
With Mumbai’s traffic congestion worsening due to nearly 5 million registered vehicles, Cityflo’s new fleet is designed to navigate crowded streets with greater efficiency.
“In a city where professionals often spend over an hour commuting one way, the introduction of these buses can help reduce the load on the roads,” said Venad. “These 27-seater vehicles are designed for swift navigation through Mumbai’s congested streets, enabling us to reduce journey times by up to 13 per cent. This means customers not only get a service that’s comparable to their own vehicle but also allows them to reach the office faster.”
The fleet expansion also supports increased service during non-peak hours, catering to professionals with flexible schedules and improving last-mile connectivity. The smaller format allows for better scheduling, ensuring consistent service throughout the day.
Cityflo’s collaboration with Eicher aligns with its vision of transforming daily travel in India.
“Urban mobility is evolving, and Cityflo is pioneering a commuter-first approach that balances comfort, speed, and efficiency,” said Venad.
VECV executive vice president bus division Suresh Chettiar added, “We take pride in engineering passenger-friendly vehicles that not only deliver superior value to operators but are also engineered for the changing dynamics of modern cities. This collaboration with Cityflo marks an important milestone in Eicher Trucks and Buses’ journey of creating smarter, more sustainable transit options.”
With India set to add over one million new buses in the next decade, Cityflo’s expansion strengthens its position in tackling urban transport challenges. The company plans to deploy 500 buses across five metro cities by 2026, enhancing business district connectivity nationwide.
Currently, Cityflo helps replace approximately 800,000 car trips annually, cutting carbon emissions by over 27,422 tonnes each year. With its latest fleet expansion, the company is poised to make daily commutes smarter, faster, and more efficient across the country.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
