MAM
Citroën partners with kotak mahindra prime to offer auto finance solutions
MUMBAI: Citroën, a globally successful brand of the auto conglomerate, Groupe PSA, has partnered with Kotak Mahindra Prime Ltd (KMPL), a leading car finance company in India, to offer innovative retail finance and enable mobility solutions in India. The partnership with KMPL will offer innovative finance solutions and value added products to the customers and customised credit solutions to dealers in India. This tie-up, in addition to the earlier agreements signed with Axis Bank and ALD, will provide Citroën India customers with wide array of finance options, making their experience more rewarding.
Commenting on the partnership, Mr. Roland Bouchara, Senior Vice President Sales and Marketing, Citroën India said, “At Citroën, we are continuously looking-out for new collaborations that will deliver best ownership experience to our future customers and dealer partners. Auto finance is a big enabler for customers to buy cars in India, hence, we consider this as critical to reach out to the prominent financial institutes like KMPL to offer new-age finance solutions by supporting future customers to own their dream Citroën cars and dealers to have seamless access to customised credit solutions.”
The flagship vehicle, Citroën C5 Aircross SUV, will be the first product from the Citroën brand for the Indian customers, which will be launched in 2020. The SUV will set a benchmark in style, comfort and innovation in its segment in India.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
