MAM
CITROEN INDIA LAUNCHES #InspiredByIndia CONTEST
Continuing its Brand immersion, Citroën India launched a contest for the Indian market – #InspiredByIndia. This unique contest will allow the participants to explore their creativity, while getting a chance to win Citroën Lifestyle products. The contest started on 15 July 2019 and the winners of the contest will be announced on 05 August 2019.
After introducing the Brand to India with pronunciation guides in 18 Indian languages, Citroën India is engaging Indians through this contest with the Brand logo. Taking the tagline of Inspired by You one step ahead, Citroën wants to be Inspired by Indians by their unique interpretations of the double chevrons logo in their surroundings. Be it the colourful rangoli, samosas or kites, the contest will entail people of India to find the chevrons in the more creative ways and share it, to be eligible for the contest.
Commenting on the contest, Mr. Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “Since inception in 1919, Citroën logo stood for boldness and an unfailing human attachment. Globally, Citroën is a “Loved Brand” recognised for its Bold Designs & Comfort offering unique “People minded technologies” in its vehicles. The unique double chevron logo is unmistakably & distinctively Citroën. We are new in India. To connect with the new age “digital Indians” we have launched the #InspiredByIndia Contest on Facebook, Instagram & Twitter which will enable the people of India to engage with our Brand through the exciting opportunity of identifying omni-presence of chevrons in our everyday life. The contest is now live and we would like to invite everyone to be a part of Citroën’s exciting new journey in India. Come join us!”
A Century Old History of Citroën logo
In 1900, André Citroën successfully utilised a patent for gears in the form of double chevrons, a symbol he then used in 1919, when he began to manufacture cars. Between 1921 and 1936, the oval was replaced by a hexagon on a blue background that highlighted the yellow chevrons, then the name Citroën was introduced. In the early 1930s, a parallel logo appeared, representing a swan sailing in Citroën rafters, to symbolize the new floating engines.
By 1959, yellow chevrons protrude from a white ellipse and then in 1966, the name Citroën is integrated in a blue square. From 1985, to modernize the image of the brand, the rafters are now white and inserted within a red square. In 2009, the brands new logo features chromed and rounded chevrons in 3D, with Citroën inscribed in red underneath. It was refined further in 2016 when a 2D version inspired by a flat design, was unveiled.
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
